March 4, 2008

VisionTree Partners With The ROI Institute And Integrates Measurement Methodology Into Its Applications

VisionTree Will Promote Best Practice Measurement Methodology, ROI Institute Will Introduce VisionTree Through Its Network

SAN DIEGO — March 4th — VisionTree®, leading provider of interactive, web-based technologies, has formed a strategic partnership with the ROI Institute, the leading center of research, training, and networking for practitioners of the Phillips ROI Methodology™. Using VisionTree's module-based architecture, The ROI Methodology will be applied to all of VisionTree's solutions and provide great value for all of VisionTree's the clients and processes.

"We are pleased to develop a strategic partnership with VisionTree Software, Inc. We are impressed with their technology and the value it brings to the meetings and events industry. Our goal is to promote consistency and standardization in the measurement of success of all types of meetings and events," said Jack Phillips, founder of The ROI Institue. "To that end, we are partnering with a variety of technology companies to make this process simple and user-friendly for meeting professionals. We are proud to be associated with VisionTree."

The Phillips ROI Methodology™ model provides a step-by-step process for collecting data, summarizing and processing data, isolating the effects of programs, converting data to monetary value, and capturing the actual ROI. The ROI Institute, founded by Dr. Jack Phillips represents more than 50 years of experience in measurement and evaluation of training, human resources, technology, communications and quality programs and initiatives.

Martin Pellinat, CEO of VisionTree Software, said "Our core mission as a company is to deliver improved results, documentation and efficiency to the industry, both in healthcare and meetings and events. With the integration and application of the ROI Methodology™ into VisionTree's product line, our clients will benefit from the over 50 years of experience of Jack Phillips and The ROI Institute to deliver a step-by-step process for capturing the actual ROI of meetings and events."

About VisionTree Software
VisionTree Software, Inc., headquartered in San Diego, CA, develops and markets web-based, interactive communication and data collection technologies. The VisionTree Conference platform delivers proven, mobile solutions for real-time documentation and interaction in any meeting, conference or strategic process. VisionTree’s Conference Platform has more than 250,000 users to date and clients consist of leading organizations and academic institutions across the country. For more information, visit: www.visiontree.com.

Click here to learn more about VisionTree Conference.