Healthcare & Conference Solutions

April 11, 2011

Crystal Interactive and VisionTree® Announce European Partnership

- Crystal Interactive launches mobile audience engagement -

SAN DIEGO — April 11, 2011 — Audience engagement specialist Crystal Interactive has entered into a partnership with VisionTree Software, a leader in web-based, mobile data collection and meetings solutions, to bring to Europe, a new form of audience response system for conference and meetings delegates.

Crystal Mobile is powered by the VisionTree Mobile™ technology platform, specifically designed for the European market, works on any web-enabled device (Smartphone, PDA, iPad or laptop) to enable delegates to submit questions for speakers, participate in multiple-choice voting, and complete surveys and evaluations at any time during the event.

The VisionTree Mobile™ technology has been used by more than 500,000 conference users around the world for over seven years with leading fortune 500 companies and medical societies as the leading browser-based system for audience response and data collection, using smartphones, iPads, iTouches and PDAs delivered in a local, web-based or hybrid technology environment.

Hailed as the next generation of hand-held audience response systems, Crystal Mobile not only allows delegates to go beyond the standard multiple choice yes/no or a,b,c,d response - they can input using free-text, sliding scales or check boxes - it also enables them to see the questions or response options displayed on the device's screen.

The system also allows additional conference information to be accessed via the mobile device in a paperless format.

Chris Elmitt, Managing Director of Crystal Interactive said: "This is leap forward in audience response technology combining multiple-choice and free-text responses with the ability to submit questions quickly and anonymously. This is also the next step towards paperless meetings. Agendas, speaker biographies and conference news updates can all be transmitted via Crystal Mobile. Organisers can capture real-time feedback, measure learnings and document results - all in a paperless environment. The solution permits on-screen event branding, customisation of functions and versatility."

Delegates can either use their own smartphones or PDA devices supplied by Crystal Interactive. Crystal provide the on-site Wi-Fi network, ensuring fast and reliable connectivity, so are not reliant on mobile phone signal or venue Wi-Fi. There are no apps to download, delegates simply connect using their mobile browser - simple.

Added Elmitt:

'The partnership with Crystal Interactive, is an exciting next step for VisionTree Mobile™ to serve the European market, where demand for our technology has been growing. We are honoured to be working with Crystal Interactive as a leader in meeting engagement and look forward to providing valuable mobile and paperless meeting solutions using the VisionTree's mobile platform, stated Chuck Levitan, Director of VisionTree Conference Division.

About Crystal Mobile
Crystal Mobile is the latest addition to the suite of collaborative and interactive feedback systems provided by Crystal Interactive, that includes wireless laptop 'Tablets' and keypad response devices.

About VisionTree Software
VisionTree Software, Inc. is a leader in Web-based patient-centered health data management, communication and data collection systems. VisionTree's Healthcare Solutions consist of VisionTree Optimal Care™ (VTOC), VTOC for Clinical Trials, VisionTree MOC Online™, VisionTree Mobile™ and the VTOC Network™. The VTOC platform delivers Web-based, patient-centered data collection and connectivity between disparate clinical systems using data interchange standards and a modular, interoperable design for efficient workflow, as well as improved communication, documentation and quality of care. VisionTree's customer base consists of leading academic and community centers, research organizations and medical societies globally. For more information, visit www.visiontree.com.

Click here to learn more about VisionTree Optimal Care.